popomomo

about the line:

POPOMOMO stands for post-postmodern movement, creating intellectually sexy pieces that never play catch up.

Each season, Popomomo draws inspiration from the world around us. Past seasons have focused on Tony Duquette, the Russian Constructivists, the Source Family Cult, Buckminster Fuller, Georgia O'Keefe and Patti Smith.

Popomomo believes that sustainability is an important function and purpose of design. All pieces are designed and made of sustainable materials in Los Angeles.

The Popomomo collections incorporate an industrious way of using simple elements with a modern eye. The line has become synonymous with the artier side of LA's fashion crowd, attracting die-hard fans that can be seen donning Popomomo's signature dresses while gallery hopping in Culver City or closing the bar at Footsies.

about the designer:

Several years ago Lizz Wasserman, the founder of LA-based fashion label Popomomo,discovered while writing her college thesis on European squat culture, that beyond all the theory and rhetoric nothing interested her more than the semiotics of dress. As the daughter of two architects, design was already in Wasserman's blood. Following her graduation from the University of Wisconsin, Wasserman moved to Philadelphia where she quickly landed a position in the design department of Free People.

In 2009, after leaving Free People and moving to Brooklyn, Wasserman channeled her frustration toward a world filled to the brim with disposable clothing into her own line that offered just the opposite. Using her natural inclination toward style, Wasserman started her own socially and environmentally responsible ready-to-wear women's line for the creative, conscientious women she related to herself.

Now based in LA, Popomomo has become an integral part of the West Coast community of socially and environmentally conscious innovators. Wasserman keeps the integrity of her collection by using sustainable fabrics that are non-detrimental, organic, and made with recycled materials. She is able to walk to her sewinghouse from her work studio in Los Angeles, in order to oversee the production of her collections.