POPOMOMO stands for post-postmodern movement. Instead of floating in relative perspectives and endlessly reworking the past, Popomomo focuses on the new and true; creating idea — as opposed to trend — based pieces.
Popomomo creates intellectually sexy pieces that never play catch up. The Popomomo woman is the type to wear heels while riding a bike, drink wine all night, and wax poetic on politics, philosophy, and popculture.
Each season, Popomomo draws inspiration from the world around us. Past seasons have focused on Tony Duquette, mid-century textile design, the Source Family Cult, Buckminster Fuller and Nancy Drew.
For this collection popomomo drew inspiration from the Russian avant-garde art movement, which spanned a variety of artists and ideas from 1850-1960. Focusing on Russian constructivism, popomomo explored the art and textile designs of Liubov Popova, one of main women from the movement. The movement is reflected in the S/S 2010 lineÕs strong geometric details and cutout shapes, in pops of colorful trims and abstract prints, and popomomo's sophisticatedly sexy pieces.
Popomomo is a sustainable line; which, to us, means:
- Using organic &/or sustainable fabrics for our entire line
- Designing, sampling and producing Popomomo locally in LA
- Using low impact dyes, washing and printing techniques
- Only producing pieces that are unique & new: not creating trend-driven waste
- Reducing our use of paper
- Shipping using recycled materials
- Powering our car by recycling waste veggie oil
- Always learning more about ways to decrease our environmental impact
Popomomo designer Lizz Wasserman designed for Urban Outfitters and Free People in Philadelphia before founding Popomomo.
She lives and works in the east side of Los Angeles with her fiancé, a sculptor, and the dog they found lost at the library, Booker.